TY - CHAP M1 - Book, Section TI - The Influence of the News Media and the Internet on Breast Cancer Patient Care and Research A1 - Sergel, Roger A2 - Kuerer, Henry M. PY - 2010 T2 - Kuerer's Breast Surgical Oncology AB - Any doctor involved with breast cancer is perhaps more likely than specialists in other fields to be faced with the opportunity to talk to the press. As medical specialties go, breast cancer is among the top in generating news. For at least 4 decades, breast cancer has generated interest both for advances in the field and human stories. This chapter seeks to explore some of the issues in breast cancer that received the greatest news coverage. It also attempts to critically examine how the press handled different stories and to offer some guidance on how doctors should and should not respond to the media and to the new world of Internet news. More than ever, doctors who treat breast cancer will be faced with patients who bring with them information from a wide range of sources. It is important for doctors to better understand how these media outlets approach their field. SN - PB - The McGraw-Hill Companies CY - New York, NY Y2 - 2024/03/28 UR - accesssurgery.mhmedical.com/content.aspx?aid=6407371 ER -