RT Book, Section
A1 Sergel, Roger
A2 Kuerer, Henry M.
SR Print(0)
ID 6407371
T1 The Influence of the News Media and the Internet on Breast Cancer Patient Care and Research
T2 Kuerer's Breast Surgical Oncology
YR 2010
FD 2010
PB The McGraw-Hill Companies
PP New York, NY
SN 978-0-07-160178-8
LK accesssurgery.mhmedical.com/content.aspx?aid=6407371
RD 2024/04/25
AB Any  doctor  involved  with  breast  cancer  is  perhaps  more  likely  than  specialists  in  other  fields  to  be  faced  with  the  opportunity  to  talk  to  the  press.  As  medical  specialties  go,  breast  cancer  is  among  the  top  in  generating  news.  For  at  least  4  decades,  breast  cancer  has  generated  interest  both  for  advances  in  the  field  and  human  stories.  This  chapter  seeks  to  explore  some  of  the  issues  in  breast  cancer  that  received  the  greatest  news  coverage.  It  also  attempts  to  critically  examine  how  the  press  handled  different  stories  and  to  offer  some  guidance  on  how  doctors  should  and  should  not  respond  to  the  media  and  to  the  new  world  of  Internet  news.  More  than  ever,  doctors  who  treat  breast  cancer  will  be  faced  with  patients  who  bring  with  them  information  from  a  wide  range  of  sources.  It  is  important  for  doctors  to  better  understand  how  these  media  outlets  approach  their  field.